Associate Director, Global Marketing Performance & Strategy Enablement job
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Illumina, Inc.
| Job Ref: | 42528-JOB |
| Employer: | Illumina, Inc. |
| Category: | Growth Marketing |
| Job Type: | Full Time |
| Salary and Benefits: | USD 170,600.00 - 255,800.00 per year |
| Map: | United States (Show on map) |
Description | |
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What if the work you did every day could impact the lives of people you know? Or all of humanity?
At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible. Position Summary The Associate Director, Global Marketing Performance & Strategy Enablement is responsible for owning and advancing the performance infrastructure of Global Marketing. This role drives data-driven decision-making by establishing clear measurement frameworks, leading the marketing attribution and ROMI roadmap, and enabling full-funnel visibility across regions. This leader ensures alignment between marketing strategy, annual planning frameworks, OKRs, and commercial priorities. Through disciplined dashboard ownership, funnel optimization in partnership with Commercial Operations, and cross-regional performance coordination, this role strengthens marketing's measurable impact and organizational credibility. The Associate Director partners closely with Global Marketing, Field Marketing, Commercial Operations, Finance, and Product Marketing to ensure performance transparency, KPI alignment, and actionable insight across regions. This is a high-impact Associate Director role that blends strategic enablement with hands-on analytical leadership in a complex, matrixed global environment. Core Responsibilities Marketing Performance Visibility & Reporting Framework
2. Marketing Attribution & ROMI Roadmap
3. Funnel Performance Framework (in Partnership with Commercial Operations)
4. Marketing Strategy Enablement & Annual Planning Coordination
5. Marketing OKRs & Commercial Alignment
6. Continuous Improvement & Governance
Qualifications
Success Profile Within 12-18 months, this role will:
The estimated base salary range for the Associate Director, Global Marketing Performance & Strategy Enablement role based in the United States of America is: $170,600 - $255,800. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off. We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship. | |
ref: (42528-JOB) 6 hours ago
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